Yatra.com signs advertising deal with Yahoo India
05 January, 2010
Yatra.com and Yahoo India have signed an advertising deal under which Yahoo India will feature Yatra.com as the recommended travel website on its homepage. Yahoo India will also provide display advertising inventory to Yatra.com on its Homepage, Finance and News sections. Yatra.com will also be featured as the Knowledge Partner on Yahoo Answers for Travel category.

Bharat Malik, head, online marketing, Yatra.com, has said, “It is a long term partnership, whereby we will harness the strengths of Yahoo, the preferred destination of Indian internet users. It will enable us to increase the brand awareness of Yatra.com and have a positive impact on our advertising in other online mediums as well.”

Dhruv Shringi, co-founder and CEO, Yatra.com, has said, “Partnering with a leading site like Yahoo India is a logical choice for Yatra.com. Through this association, we believe that Yatra.com will benefit from the strong reach of Yahoo in India.”

Arun Tadanki, managing director, Yahoo India, has said, “The Yahoo network reaches 72 per cent of all internet users in India and we are committed to strengthening our audience growth through product innovations and marketing investments. We are also very focused on providing our advertisers with comprehensive solutions to reach their target audience effectively. Our advertising partnership with Yatra.com leverages various properties of Yahoo India to provide strong visibility to this leading travel portal.”

Yatra.com has announced the extension of their strategic relationship with IRCTC by renewal of its contract to offer train bookings on its travel portal. IRCTC, the fastest growing ecommerce website in Asia pacific has extended their agreement with Yatra.com because of its proven track record and number of bulk bookings that have happened in their alliance thus far.

In keeping with its innovative spirit, Yatra.com has also rolled out yet another exciting and unique scheme for their customers making their rail travel bookings on the website. Under this offer, a customer can avail a discount of Rs. 1000 on any domestic hotel of his or her choice just by booking his rail travel onYatra.com.

Speaking on the contract renewal and new offer, Dhruv Shringi, Co Founder and CEO, Yatra.com, said, “Travel by Indian Railways is the single largest and most economical mode of public transport in India, with over 1.2 million travelers booking and travelling through 7,000 passenger trains daily. With this number growing phenomenally every year, it was essential to meet the demands of our customers and continue providing them with the option to travel by trains. AtYatra .com we always aim for high customer satisfaction our constant efforts are towards introducing maximum unique offers which add more value to our products and services.”

The key highlight is Yatra’s best-in-class booking experience that uses most advanced technology and offers customers quick & easy navigation. Under this service, users can view all available trains, timings, fares and seat availability for 5 days on a single screen, in addition to being able to book and cancel online. Tatkal bookings and senior citizen quotas too are available for booking.

Along with easing the booking process for customers, Yatra.com through its retail arm, Yatra Holiday Lounges, develops ideas for customers who would like to personalize and customize their travel. These holiday lounges allow customers to book a holiday best suited to their needs in consultation with aYatra Travel Expert. Currently, Yatra .com, has eleven premium Lounges spanning across the country, located in Bangalore, Ahmedabad, Baroda, Mumbai, Delhi, Gurgaon (Delhi NCR), Noida (Delhi NCR), Chennai, Chandigarh, , Ludhiana, & Pune.