Yatra.com signs advertising deal with Yahoo India
05 January, 2010
Yatra.com and Yahoo India have signed an advertising deal under which Yahoo India will feature Yatra.com as the recommended travel website on its homepage. Yahoo India will also provide display advertising inventory to Yatra.com on its Homepage, Finance and News sections. Yatra.com will also be featured as the Knowledge Partner on Yahoo Answers for Travel category.

Bharat Malik, head, online marketing, Yatra.com, has said, “It is a long term partnership, whereby we will harness the strengths of Yahoo, the preferred destination of Indian internet users. It will enable us to increase the brand awareness of Yatra.com and have a positive impact on our advertising in other online mediums as well.”

Dhruv Shringi, co-founder and CEO, Yatra.com, has said, “Partnering with a leading site like Yahoo India is a logical choice for Yatra.com. Through this association, we believe that Yatra.com will benefit from the strong reach of Yahoo in India.”

Arun Tadanki, managing director, Yahoo India, has said, “The Yahoo network reaches 72 per cent of all internet users in India and we are committed to strengthening our audience growth through product innovations and marketing investments. We are also very focused on providing our advertisers with comprehensive solutions to reach their target audience effectively. Our advertising partnership with Yatra.com leverages various properties of Yahoo India to provide strong visibility to this leading travel portal.”